How to Start a Cleaning Business From Scratch

Starting a cleaning business is not as complicated as it may seem. There are people who have been able to start and grow their cleaning business without having to spend a lot of money. With the right knowledge, you can easily start and grow your cleaning business within a short period of time. There will be a few challenges you will come across, but most of them will pass, provided you are adequately prepared. Starting the business from scratch should not be hard because you can use some basic skills and learn more along the way. How can you start a cleaning business from scratch? Thomas Davis, a house cleaning El Cajon business owner provided us some insight on 5 of the most important parts of having your cleaning business succeed.

Know your customer

The first thing to do is learning more about your customers. Customers are the backbone of every business, and you must know more about them before you can find ways to reach them. Narrow down until you have your ideal target customers. This will help you know how to market to them. It will also guide you when coming up with the services you are going to provide because you will know what they want. It can be hard to start marketing to a person you don't know.

The services offered

They are many different services you can offer as a cleaning business. There will be instances when it makes sense to specialize, while there are instances where you should provide all service at a go. Your customer will determine the type of services you are going to provide because you will be providing what the market wants. Specializing in a couple of cleaning services will give you a chance to invest in the right equipment. Take some time to find more about your competition and the type of services they are offering. You can make yours unique, but you must get the general sense of the services provided.


There are many different factors you will have to put into considerations when pricing your services. Make sure you know the total costs of running the business before you can fix a rate. You can use your competitor's pricing to gauge the right rates. They type of service you provide will also determine how much you are going to charge. There is nothing worse than pricing your services and realizing later you are not making any profit. Price it too low and customers will assume you don't provide quality service, price it too high and many customers will avoid your business.

Obtain the necessary licenses or permits

There are a few permits and licenses you must obtain before you can start running your business. There are a couple of requirements needed before you can be licensed. Check the state requirements and ask for more information.


There is a lot that can go wrong during a cleaning project and it helps to have insurance cover in case anything goes wrong. Many businesses will avoid this because they want to lower their costs. If something goes wrong, you will have peace of mind because everything will be taken care of.